If you wanted to give the Red Hat Society a competitive run — say you have an aversion to dressing in large chunks of red and purple, hate feathers, or simply don’t like hats — then perk up. Kathy Sena and her Bad Ballet movement will show you how it’s done.

The social group is for women of any age who are making changes in their life and don’t want to lose a sense of silliness and adventure. Which is pretty much everyone breathing. Sena began with her social media platforms with the catchy name of Bad Ballet, a Facebook page where she recruited 25 friends to help her get the short URL, and a Twitter account. She invited folks to join her, and started some fun but meaty conversations that centered on asking people to share something about their lives.

People love to talk about themselves whether in person or via a keyboard.

Next, she created a Bad Ballet webpage, complete with guest blog posts featuring members’ stories, a media tab to brag about … I mean link to … any web mentions, and a newsletter sign-up. (Guess the name of the newsletter.  OK, I’ll tell you: Barre Banter.)

But the effort doesn’t stop at her office desk. Sena currently is encouraging charter members to hold meet-ups in their  cities to chat, party and maybe even join her kiva microloan team. Sena appears on web video interviews, sells t-shirts and coffee mugs via Café Press, and is reaching out to site advertisers.

All within two months.

Kathy will forgive me for saying she’s not a technology whiz; frankly, that's why she hired Ken Turetzky to do her design and site work. But she is a damn fine communicator with a healthy resume who isn’t afraid to try something new. I personally know this gal isn't scared to push buttons on her computer, or fill in a template, or simply read the iinstructions and see what happens. At worst, she has to ask for help to return to the original state.

Any member of Knowledgewebb could be the next Kathy Sena. It just takes a bit of commitment and elbow grease. No tutu required.