… that is, if you consider the ability to tag companies by name in photos a magical trait.

I can definitely see why you’d be over the moon if you manufacture or sell a product. My 4x4Parts.com client, for instance, can now reap the benefits of having a photo of a 4-wheel drive modified Pathfinder crawling up Moab go viral with its name clinging to the image.

Dan Rowinski over at ReadWriteWeb immediately saw the benefits for brands like Pepsi.

But for the rest of us with smaller enterprises, this improvement is more of a snore.

Let’s face it – who is going to see a photo of me and instantly want to tag it as Knowledgewebb? (Besides me, of course.) For that matter, if you wanted to tag a photo as Knowledgewebb, Displaced Journalists, SPJ, etc., what would that image contain that made you think of that company or brand? It seems a little far-fetched to see a a smartphone and respond, “I must tag this as Knowledgewebb, because they held a webinar on mobile publishing for NPPA last fall.”

So at this juncture, it’s yet another privacy landmine to think about when it comes to what you do and don’t share in your account. Dan does a great job of running down those issues (which saves me a bunch of typing) – check it out.